US box office holds strong for 'SPECTRE'

Despite a less than expected opening weekend for 'SPECTRE' at the US box office, the hold over has proven strong for the 24th James Bond film.

'SPECTRE' retained its #1 spot with an estimated weekend haul of $35.4m, a drop of 50% from opening weekend and retaining all 3929 screens. IMAX screenings made up $3.8m of the weekend.

Its 10 day North America running total now stands at $130.7m with box office holds appear to be stronger on the East coast and Canada.

Rentrak�s PostTrack shows audiences for 'SPECTRE' are 59% male with 72% of them over 25. 77% of the female audience are grading the film as excellent or very good, which beats the male word of mouth at 71%.

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