BBC Radio 1 plays `Another Way To Die` to mixed reviews

Jack White and Alicia Keys' theme for the new James Bond movie has had its first airplay. Radio 1 DJ Jo Whiley debuted Another Way To Die on her morning show. The track will feature in Quantum of Solace which is out on 31 October.

BBC claims that this was the world's first airplay of the new song are bogus however, as several stations in Europe have played the track earlier this week.

Click here to 'listen again' to the show online. The song appears just before 10am.

The song, which is the 22nd Bond theme, is driven by White's trademark fuzzy guitar riffs and thunderous drum rolls. The pair were announced to score the track in July despite Amy Winehouse being hotly tipped for the role.

The track sees the singer trading vocals with Keys over a horn section with White singing: "Another blinger with the slick trigger finger for Her Majesty."

Keys responds with: "Another one with the golden tongue poisoning your fantasy."

Fans had already heard part of the track after it was used by Coca Cola in an advert for Coke Zero, which has rebranded Coke Zero Zero 7 to tie in with the movie.

However, White's management distanced the singer from the advert.

The announcement that White and Alicia Keys were to do the Bond theme came out of the blue after it was confirmed Winehouse would not be recording a song.

Her producer Mark Ronson said the sessions for the track had been scrapped.

Jack White and Alicia Keys join a long list of stars who have recorded Bond themes in the past including Madonna, Shirley Bassey, Duran Duran and Paul McCartney.

Former Soundgarden and Audioslave singer Chris Cornell sang the song You Know My Name for the last 007 movie, 2006's Casino Royale.

Reaction to the track from fans has been mixed.

Writing on Newsbeat's Have Your Say debate, Mike from Brighton said: "This is in no way a decent Bond theme. It lacks that certain epic quality that a theme should have."

Others argued that Amy Winehouse would have been a better choice.

Sharky from Liverpool added: "She (Winehouse) has a voice to boom out the theme in the way Dame Shirley Bassey did with Goldfinger."

Others praised the song. Wes from Wolverhampton said: "On first listen it sounds good. It's more low-key and a bit dirtier sounding than the last Bond tune, which was a more in-your-face affair. If it reflects the plot then I'm sure we're in for a great film."

Thanks to `JamesC` for the alert.

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