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Take a look behind the scenes of the new "Quantum
of Solace" themed Coke Zero commercial with
concept artwork..
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Coke Zero Ad
24th September 2008
When Coca-Cola Zero teamed up with 007 for
"Quantum of Solace", the drinks company turned to Brazilian motion
graphics studio
LOBO to design the marketing campaign. Below are concept boards
created by illustrator Nelson Balaban. The final television commercial
(click
here to view online) carried through the black and red
theme as well as many of the details imagined by Balaban.
Press Release
Coca-Cola Zero gives new meaning to the term Zero Zero 7 as it launches a limited
edition bottle to celebrate the release of the twenty second Bond film, ‘Quantum
of Solace'. The nations own ‘bloke coke' has been dressed to thrill with
its very own special design ‘Quantum of Solace' bottle available exclusively
at Harrods as a part of its Bond promotion (RRP £1.50 for 330ml) from
late October.
The Bond bottle is set to be the ultimate men's accessory this
autumn, adding a debonair touch to any man-about-town's look
without having to don a tux! The sleek black design mirrors the
edgier portrayal of Bond that Daniel Craig has brought to the
role as the sixth actor to play James Bond.
The design of the bottle draws inspiration from the iconic James
Bond gun barrel sequence, which has opened every Bond movie since
the franchise began in 1962. The design features the infamous
gun barrel, along with the trademark pose of Bond with gun-in-hand,
plus sexy silhouettes of Bond girls which will leave blokes both
shaken and stirred!
Bobby Brittain, Brand Director, Coca-Cola Great Britain explains: "This
is an amazing opportunity to be part of the phenomenon that is
James Bond. Our iconic glass bottle for ‘Coke Zero' lends
itself perfectly to a Bond style accessory, the infamous curves
of the bottle are the perfect complement to the legendary Bond
imagery and a fitting way to mark the release of the film."
The launch of the limited edition glass bottle celebrates the
announcement that Coca-Cola Great Britain has teamed up its ‘Coca-Cola
Zero' brand with Sony Entertainment and the biggest franchise
in motion picture history, James Bond 007. This is the first
major collaboration for the ‘Coca-Cola Zero' brand on an
international stage since its successful launch around the world
in 2006.
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