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Corgi extend their James Bond licence until 2010
for new model vehicles and replica props from
Bond 22 and beyond...
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Corgi Signs 007 Until 2010
22nd August 2007
Corgi International Limited today announced
that it has entered into a Master Toy & Collectible Replica
agreement with EON Productions. The agreement for the James Bond
classic movie archive runs through 2010 and includes the forthcoming
22nd James Bond movie due for release in 2008 and subsequent
movies released during the course of the term.
This worldwide agreement will allow Corgi International to release
both mass market product ranges as well as core collectibles
on innovative product lines that include, Action Figures, Vehicles,
Electronic Roleplay, Die Cast, High Specification Remote Control
released under the Popco brand and High end Replicas released
under the world renowned Master Replicas branding, amongst other
items in varying scales and formats.
Above: Corgi's first 007-licenced
product was the James Bond Aston Martin DB5 first issued
in 1965. It features a rear bulletproof
shield this springs up into position from the rear boot lid,
an ejector seat that
fires the passenger
through the opening sunroof and machine guns that emerge from
the front indicators.
The model also came with a Secret Instructions envelope containing
a spare ejector seat baddie, secret instructions leaflets and
a 007 lapel badge.
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Corgi International CEO Michael Cookson commented, "Corgi
has had a long association with the James Bond license, and as
a licensee for over 40 years on Die Cast, we truly believe that
we have reached an agreement where we can use our expertise in
both the mass and collectibles markets to release products to
a fan base that is both core and aspirational, something that
most people believe James Bond to be. Our product range will
commence before the movie release in 2008 with classic movie
product and replicas and continue with some strong and innovative
mass market lines, and we are proud to continue our association
with such a franchise."
Keith Snelgrove, SVP Global Business Strategy for EON Productions,
also commented "We pride ourselves in the long-standing
business relationships we have with many of our James Bond franchise
partners. Corgi has been with us since the beginning, and we
are excited to see the new range of both toys and prop replicas
that Corgi International will bring to market in conjunction
with our next film and beyond."
Above: Corgi will be packaging
pairs of classic Bond vehicles for an actor's era in
2007.
There will be three box sets: Sean Connery, Roger Moore and Pierce Brosnan. |
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