The new James Bond continuation novel "Devil
May Care" by Sebastian Faulks will first be seen in
public the day before its official publication date of
May 28th 2008, the day that would have marked the 100th
birthday of 007 creator Ian Fleming.
Much in the style
of Daniel
Craig's unveiling as the new 007 actor back
in October 2005, the first copies of the book will be jetted
down the Thames to a waiting press core on board HMS
Exeter
at Tower Bridge. The big splash will be made from noon
on Tuesday 27th May.
A convoy will then deliver a consignment of "Devil
May Care" to Waterstones in Piccadilly, where doors
will open at 8am to sell the first copies.
Elsewhere across
the nation, copies of the book will be delivered to stores
overnight. Stringent security surrounds the release,
with few plot details known. The promotional campaign has picked up pace, with an impressive
digital banner above the entrance to the Piccadily tube
station, as wells as 600 posters in tube stations in London
and 450 posters at railway stations throughout the country.
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