Sir Roger Moore hosted a TV special in the UK to celebrate the opening of his fourth James Bond film, 'Moonraker', in the summer of 1979. It opened with the usual clip montages of the pervious 007 adventures, interspersed with some of Moore's wit and charm. The special concluded with footage of the Royal World Premiere of 'Moonraker', held at the Odeon Leicester Square on July 26th, 1979.
An after party was held at the London Playboy Club with the famous bunny girls dress in space outfits. The cinema clocked up £86,084 in its first week of ticket sales, breaking a new record. Total box-office for the UK would eventually run to $19.4m. Moonraker's global haul would remain a series high until GoldenEye sixteen years later.