James Bond movies have often relied on short
television commercials, AKA TV spots, to promote the latest cinematic
offerings. In a fresh take on their TV spot campaigns, Roger
Moore - in
character as James Bond - directly addresses the camera for "The
Spy Who Loved Me". The first minute-long
spot covers the ingredients of the Bond cocktail The other spots
relied
on
a
more traditional
format opening with the iconic submarine pen set. The last variation
uses models reading the script to camera.
"My name is Bond. James Bond. Since we first
met, you've joined me on nine of my missions. My latest - and
if I'm not careful
- my last assignment, will take me to new heights of adventure,
new depths of danger, and new areas of excitement. I will get
to grips with my most formidable adversaries, be up against
the most fascinating women, and handle some of the most fantastic
equipment you've ever seen. It won't be easy, but every job has
its rewards. In this case, it's the spy who loved me."
"He makes his most beautiful
friends. And meets his most dangerous enemies. It's the biggest.
It's the best. It's Bond. And Beyond."
