`Die Another Day` smashes $40m milestone in only its third week of rental release

"Die Another Day" on rental DVD and VHS has smashed through the $40m milestone in only its third week on rental release. The title, first out on June 3rd 2003, has clocked up an impressive $41.16m in rental takings over 21 days according to VideoStoreMag.

The highest new entry on the chart "Just Married" failed to take the top spot off "Die Another Day", which has been top of the table since release.

Taking into account the box-office takings, DVD and VHS sales, rentals, and television rights, "Die Another Day" could net a grand total close to $800m.

USA DVD & VHS Rentals Chart
Week Ending June 22, 2003
Die Another Day - Special Edition: $11.36 million (Total: $41.16)
Just Married: $10.72 million (New)
Old School (R-rated): $10.15 million
About Schmidt: $8.39 million
Tears of the Sun: $7.79 million
Recruit, The: $7.65 million
National Security: $6.47 million
Narc: $6.43 million (new)
Deliver Us From Eva: $5.77 million (new)
Pianist, The: $5.45 million

Thanks to MBE for the intel.

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