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The James Bond hype machine is gearing
up in Japan where 007 fans are eagerly awaiting
the
release
of "Quantum
of Solace"
later this month...
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007 Hype Builds In Japan
5th January 2009
The 007 hype machine is gearing up in Japan
as James Bond fans eagerly await the release of the 22nd adventure
"Quantum of Solace" in
the country - the last territory to open for the new film. Coming
some 12 weeks after it debuted
in the UK, "Quantum" will go nationwide in Japan on 24th
January 2009. The premiere was held back on Tuesday 25th November
2008
when Daniel
Craig, Olga Kurylenko, Marc
Forster and Barbara
Broccoli attended
the Tokyo press conference
and red carpet events.
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Above Left: One of
the first magazine covers featuring Daniel Craig and "Quantum
of Solace"
Above Right: The reverse of the first flyer distributed at Japanese cinemas
(the front is a version of the US one sheet poster)
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Before the movie opens across the country, Sony
has organised an event to celebrate the release of several products
tied in to the production. From Monday 12th January 2009 to Sunday
15th February 2009, visitors to Sony Square at Sonibiru Ginza
can take the "Trial To 007" for free.
Above: The latest flyer circulated
at theatres in Japan.
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Those who successfully complete 'challenging
missions' using products such as a Sony Walkman will be awarded
an 'MI6 certificate' - worth 200 Yen off admission to "Quantum
of Solace". The building will also host an Aston
Martin DBS (not actually used in filming) and a collection of
other props.
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Top: Coke Zero gunbarrel
constructed at Roppongi Hills.
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Coke Zero, Avon and the 007
Japan T-Shirt Collection are the three major commercial partners for the film's release
in Japan. Coke is running several promotions and sweepstakes
in the country.
Above: Coke Zero promotional
flyer advertising their 007 challenge.
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Despite a Japanese dubbed version of the film
leaking on the internet two months ago, ticket sales are expected
to be strong for "Quantum of Solace". Last time around, "Casino
Royale" scooped almost $19m from the Japanese box-office.
Briefing
Produced by Michael G. Wilson and Barbara Broccoli (Eon
Productions), QUANTUM OF SOLACE was released in the
UK on October 31st 2008 and is directed by
Marc Forster. Principal photography started on January
3rd
2008 at
Pinewood Studios and around the UK, and foreign locations
including Italy, Panama, Chile, Peru and Austria.
Paul Haggis completed the script based on a first draft
screenplay developed by regular scribes Neal Purvis & Robert
Wade, with later polish by Joshua Zetumer. The story
is a direct continuation of the events of Casino
Royale. 007 faces off against
villains Mathieu Amalric (Dominic Greene), Anatole
Taubman (Elvis) and Joaquin Cosío (General Medrano).
Olga Kurylenko (Camille) and Gemma Arterton (MI6 Agent
Fields) play the Bond Girls. Dame Judi Dench (M), Jeffrey
Wright (Felix Leiter) and Giancarlo Giannini (Mathis)
reprise their roles as Bond's allies. It is British
actor Daniel Craig’s second outing as James Bond,
following his debut film Casino Royale released November
16th 2006.
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