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MI6 reports from the 2008 UK Toy Fair and unveils
exclusive details on new range of James Bond toys
and gadgets to be released by Corgi...
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New 007 Toys & Gadgets 2008
13th February 2008
MI6 attended the 2008 UK Toy Fair to witness
the unveiling of a new line of James Bond products by long-time
licensee Corgi. The company will continue its strong tradition
of producing highly collectible scale
model die-cast
vehicles, and has
expanded
its 007 line this year with exciting new items.
New
Corgi Action Figures
New
Corgi Cars 2008
As part of their wider licensing agreement,
Corgi will be launching a line of James Bond toys and gadgets
to tie-in with the release of "Quantum of Solace" in
November 2008. MI6 secured the first look at the toys and
gadgets that could be hitting the stores later this year. These
products are aimed at a varied audience and will be priced in
three tiers. As these items are still to go in to production
and approved by Danjaq, details are subject to change.
The line-up will be branded "007 Mission Arsenal" and
released in September 2008.
-
Secret Sender Cell Phones - send messages
between the two devices
-
MP3 Comlink Set - send MP3 audio tracks
between the two devices
-
Nano Surveillance camera
-
GPS Tracker - comprised of two items: a handheld
tracker screen which lets you find the bug device
-
Crypto Decoder Device - encrypts text on
two cards supplied with device so that you can swap secret
messages with friends
-
Ultra Sound Locator - flashlight
-
Pen Set - write secret messages with the
pen so that they can only be read using the cigar cutter
UV light
GPS Hideout Tracker
- Remotely track your target's activities from room to room
- 4 IR motion detectors send signals back to base
- Base unit features LED read-out to indicate zone intrusions
- Includes: 4 motion detectors and 1 master GPS tracking unit
Voice Activated Briefcase
- Voice recognition locking mechanism
- Removable LED flashlight
- Embossed metal case
- Slots in case for other Mission Arsenal components
- Secure compartment with whiteboard message board
- RRP £29.99 ($60 USD)
Licence Renewed
Back in August
2007, Corgi
International Limited announced that it entered into a Master
Toy & Collectible
Replica agreement with EON Productions. The agreement for the James Bond
classic movie archive runs through 2010 and includes the forthcoming
22nd James Bond movie due for release in 2008 and subsequent
movies released during the course of the term. This worldwide agreement
will allow Corgi International to release both mass market product
ranges as well as core collectibles on innovative product lines
that include, Action Figures, Vehicles, Electronic Roleplay,
Die Cast, High Specification Remote Control released under the
Popco brand and High end Replicas released under the world renowned
Master Replicas branding, amongst other items in varying scales
and formats.
Corgi International CEO Michael Cookson commented, "Corgi
has had a long association with the James Bond license, and as
a licensee for over 40 years on Die Cast, we truly believe that
we have reached an agreement where we can use our expertise in
both the mass and collectibles markets to release products to
a fan base that is both core and aspirational, something that
most people believe James Bond to be. Our product range will
commence before the movie release in 2008 with classic movie
product and replicas and continue with some strong and innovative
mass market lines, and we are proud to continue our association
with such a franchise."
Keith Snelgrove, SVP Global Business Strategy for EON Productions,
also commented "We pride ourselves in the long-standing
business relationships we have with many of our James Bond franchise
partners. Corgi has been with us since the beginning, and we
are excited to see the new range of both toys and prop replicas
that Corgi International will bring to market in conjunction
with our next film and beyond."
Related Articles
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Corgi
Signs 007 Until 2010
Corgi
2007 Collectors Sets
Corgi Celebrates 007 Million Record
All images © MI6 2008. No use without permission. All figures
shown in these photographs are pending approval and may not match
the final released product. Many thanks to Corgi.