James Bond movies have often relied on short television commercials,
AKA TV spots, to promote the latest cinematic offerings, but
"Live And Let Die" also
included one of the stranger product endorsements. Along with
the standard TV spot format
used in
the USA, British viewers were also treated to seeing cast and crew
enjoying a cold
glass
of milk between takes on behalf of the UK Milk Board.
"It's livelier. It's deadlier.
It's Live And Let Die. Rated PG."